Honda Needs You To Buy More Civics

Honda’s decades long focus on quality, fuel-efficiency, light weight, and affordability is really paying off huge in this bear of an auto market. The “Big Three” domestic automaker’s sales have dropped between 17%-25% from last year. Even mighty Toyota, whose lineup consists of more SUVs/trucks than cars, has seen its sales slide by 10%. Honda’s sales have dropped a mere 1.1% due to its lineup of highly competent and fuel efficient cars. Honda has also increased global production of its small cars.

That type of success doesn’t just happen, good planning and foresight are mostly responsible. Right now the plan is to secure the Civic’s position as one of America’s best selling cars by lowering the cost of entry. Finance rates are now 36 mo. @ 1.9%, and 60 mo. @ 3.9%. Lease customers can drive away in a new Civic for $1999 down and $189/mo for 36 months.

There are a few factors in Honda’s move to lower prices. Finance rates of 0% from Toyota provides some competition. Honda wants to keep its factory in Indiana operating at max capacity for as long as possible. Finally, the fickle car-buying public is already forgetting that gas was way over $4 just a few weeks ago. Now that gas may not be the biggest fear-factor in new purchases, Honda wants to adjust its prices to achieve the same level of demand.

On a separate note, Honda may be offering the best deal it can on new Civics but it still doesn’t come close to the value of a private party deal. We’ll regularly highlight the value of private party vehicles as shown below to keep you as informed as possible.

Wanna Save $5,055?
2009 Honda Civic LX Auto $18,825 MSRP
2006 Honda Civic LX Auto $13,770 KBB Private Party Value

Source: Detnews