Pictures and video sell my car online

After using our tips to write the text of your ad, the next major element of your ad should be the pictures that buyers will use to evaluate the vehicle.  Actually.. the pictures and videos that buyers can use to evaluate a vehicle.  Most auto classified sites only allow you to show pictures of your vehicle in an ad.  While pictures are extremely important, Neighborhood Motors believes that video is just as important in helping buyers evaluate a vehicle. 

Buyers often know what car they want when shopping for a car, and they already know what the car looks like.  So why is showing a few pictures in your ad so highly recommended? And if you do show some pictures, why not just show a few perfect, professionally taken manufacturer provided stock photos in the ad?  Because buyers need to make a connection with the actual item they are considering. 

Because cars are not a commodity, they come in all shapes and sizes, they come in different conditions and with different histories.  An ad with no pictures, or one that uses stock photos do not show the buyer anything about the actual item you want them to buy.  It’s all about the buyer making a positive connection with the vehicle described in your classified ad text. 

Videos build on that connection, they add to the individuality of your car.  Videos are great at creating an effective, overall impression of the vehicle.  A little 2-3 minute video tour of the vehicle with real-life sound, light, movement will go a long ways towards making that connection that buyers prefer. A video adds to the convenience that online shoppers enjoy, giving them an extra layer of information. It gives you an advantage over vehicles without a video and sells your car faster. It can draw buyers into going to see the car in person, putting them one step closer to making a purchase.